New website goes live for GoForGranite

Picture this: you're talented stone worktop specialists with decades years of experience creating beautiful kitchens, but you want to expand your reach to more customers online. That's exactly where GoForGranite found themselves when they first reached out to us at Leadbuilder.

When we started working together, GoForGranite had already established themselves as skilled craftspeople in the stone worktop industry. They know their stuff when it came to creating stunning granite, quartz, and marble surfaces, but they wanted to expand their business throughout the Midlands and South West UK. Our challenge? Getting their name in front of potential customers who were actively searching for their services.

Expanding horizons

We began our partnership by focusing on what would make the biggest immediate impact—local SEO. Think of this as making sure GoForGranite showed up when someone in their immediate area typed "stone worktops near me" into Google. This wasn't about flashy marketing tactics; it was about building a solid foundation that would establish strong visibility in their core service areas.

The results were encouraging right from the start, giving GoForGranite that crucial initial momentum they needed to build their digital presence. But here's the thing about successful partnerships—they grow and evolve as the business does.

As GoForGranite began seeing success with their local visibility, their ambitions naturally grew too. They didn't want to just be the go-to stone worktop company in their immediate area; they wanted to capture customers across their entire service territory throughout the Midlands and South West.

This is where our strategy had to evolve. We shifted from focused local SEO to wider regional SEO tactics, helping GoForGranite show up for relevant searches across a much broader geographic area. It's one thing to rank well in your hometown—it's another challenge entirely to maintain visibility across multiple counties, cities and regions while still appearing relevant and trustworthy to potential customers.

The website rebuild

Then came the moment that really transformed everything. GoForGranite made the strategic decision to invest in a completely new website, but this wasn't just any website refresh. They instructed us to develop a premium digital platform that was specifically engineered for one primary purpose: generating high-quality homeowner leads.

This new website became something special. Instead of creating just another product showcase (which, let's be honest, is what most stone worktop companies do), we took a completely different approach. We meticulously optimised every piece of content to distinguish GoForGranite from their competitors in a crowded market.

Here's what made the difference: rather than simply displaying beautiful photos of granite worktops and listing services, the new website became an educational resource. We created content that actually helps homeowners understand the entire process—from selecting the right materials for their specific needs and budget, to understanding what's involved in the installation process, to learning how to properly maintain their investment for years to come.

This approach positioned GoForGranite as trusted advisors rather than just another supplier trying to make a sale. When potential customers land on their website, they don't just see pretty pictures (althugh there’s lots of those too!), they get genuine value and insights that help them make informed decisions about their kitchen renovation or new build project.

Connecting with the right audience

This content-rich, educational approach resonates particularly well with GoForGranite's ideal customers: discerning homeowners who are undertaking significant kitchen renovations or building new homes. These aren't impulse buyers—they're people who want to understand their options, compare materials thoughtfully, and work with professionals who can guide them through the process.

Today, GoForGranite's digital presence tells a compelling story. It effectively communicates both their exceptional craftsmanship and their consultative, customer-focused approach. More importantly, it generates a consistent flow of qualified homeowner leads throughout the Midlands and South West—not just any leads, but the right kind of leads from customers who understand the value of quality workmanship.

The website has become much more than a marketing tool; it's a valuable business asset that works around the clock. Not only does it attract new business, but it also sets proper expectations and educates potential clients before they even pick up the phone for their first consultation. This means smoother customer journeys, faster bookings, and ultimately higher satisfaction rates for both GoForGranite and their clients.

It's a perfect example of how the right digital strategy, executed thoughtfully and evolved over time, can transform a skilled local business into a regional leader in their industry.

You can check it out here