Icequest partners with Leadbuilder to launch new website
Creating an engaging online presence is more important than ever, especially for businesses like activity venues that rely on foot traffic and customer interaction. Recently, a bustling activity venue based in Malvern, Worcestershire, offering attractions such as an ice rink, laser quest games, and escape rooms, recognised this need and decided to enhance their online presence.
Partnering with us at Leadbuilder we designed, built, and launched a new website that prioritises user engagement and helps simplify the booking process.
Research and collaboration
When we first connected with the Icequest, it became clear that they were eager to attract more visitors and improve their overall customer experience. The existing website had done a good job but there was room for improvement; to help potential customers easily navigate the site, find essential information, and ultimately book activities. This is where we stepped in, ready to create a solution tailored to their unique needs and goals.
Understanding the venue’s offerings was crucial to our approach. With diverse activities like ice skating, laser quest, and escape rooms, we knew the website needed to showcase these experiences effectively. We conducted a thorough analysis, engaging with the venue's management and staff to understand their vision and customer expectations. This collaborative phase set the foundation for a website design that truly reflected the spirit of the venue.
Design a website that converts
Our focus on user engagement came into play during the design phase. We worked to create a friendly interface that invites users to explore the various activities on offer while ensuring that the booking process is smooth and straightforward. The thoughtful layout encourages visitors to delve into each offering, with a refreshed colour palette, clear descriptions, vibrant imagery, and engaging calls-to-action that naturally guide them toward making a reservation.
One of the key features we incorporated was to seamlessly integrate with their dynamic booking system, allowing visitors to see availability in real-time, select the date and time they wish to visit, and manage their bookings. This feature was vital, taking the guesswork out of planning a trip to the venue and eliminating potential frustration for both customers and staff. By making the booking process transparent and user-friendly, we aimed to improve booking conversion rates and boost overall satisfaction.
Responsive design was another critical aspect of our project. With data showing that many users accessed websites via their mobile devices, we ensured that the new site would offer an optimal experience across all platforms. Whether potential visitors were browsing on a desktop at work or checking out the ice skating times on their phone during their lunch break, the website’s performance would remain consistent and attractive.
Testing and launch
As we approached the launch phase, we also focused on SEO (search engine optimisation), implementing best practices to help the venue rank better in local search results and making it easier for local residents and visitors in Worcestershire to discover their fantastic offerings. By optimising web content and ensuring the site was structured for easy indexing by search engines, we aimed to increase organic traffic and visibility, driving more potential customers to the site.
After rigorous testing and refinements based on initial feedback, we launched the new website to great anticipation. Icequest was excited to unveil a platform that not only showcased what they offered but also provided an enjoyable user experience. Early metrics indicate increased user engagement, with more visitors spending time on the site and exploring different activities.
The partnership with Icequest exemplifies our commitment at Leadbuilder to fostering growth and success among our clients. By gaining a deep understanding of their needs and goals, we were able to design a website that effectively engages users but further streamlines the booking process.
We are excited to see how the venue continues to flourish as they welcome even more visitors to enjoy their ice rink, laser quest, and escape room experiences.
